“I wish I had known about this before I had taken out the home equity line of credit.”

When developing a new television spot, Reverse Mortgage Funding decided to take page out of the Cola Wars handbook, inviting real consumers to take “the HELOC Challenge.” (A HELOC promotion is included at end of this study for your comparison. Watch for what it doesn’t say about the cost of the HELOC). Decades after Pepsi … Continue reading “I wish I had known about this before I had taken out the home equity line of credit.”